I saw this gent and as he turned his head, I said "Is that a Marlboro pack on the back of your head?!?!?!"
He said "Sure is -look at this."
He then explained in one Zen line that I can't remember that we basically live in a world run by corporations and that he realized the best way to deal with it was to embrace it.
Then he said "Wanna see the 420?"
Then he said "Wanna see the 420?"